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Writer's pictureWilliam Blanton

How the 2024 U.S. Election Could Reshape the Financial Sector


The upcoming U.S. presidential election could lead to significant regulatory and economic changes in the financial industry. With different policies anticipated from each party, sectors ranging from consumer finance and insurance to fintech and capital markets may experience substantial shifts. Economic fundamentals like interest rates and inflation will be key, but each administration’s regulatory approach could alter the operational landscape for banks, insurers, fintech firms, and wealth managers.


Regulatory Oversight in a Harris Administration

A Harris administration would likely reinforce the Biden administration’s regulatory approach, favoring oversight, transparency, and consumer protection across the financial industry. Key areas of focus could include fees in consumer finance, stricter fiduciary standards for wealth managers, and regulation of digital assets.


1. Consumer Finance: Limiting Fees and Enhancing Transparency

Under Harris, Consumer Financial Protection Bureau (CFPB) rules may continue to limit fees for credit, overdrafts, and personal loans, ensuring that consumers are protected from potentially exploitative fees. Buy-now, pay-later (BNPL) services, widely adopted by consumers, could also face stricter guidelines and reporting standards to increase transparency. These measures may protect consumers but could challenge growth for companies reliant on high fees.


2. Bank Mergers and Acquisitions (M&A): More Regulatory Hurdles

Harris is expected to maintain strict M&A scrutiny, especially for banks exceeding $100 billion in assets. This oversight could protect smaller institutions and reduce systemic risk but may also limit growth opportunities for larger banks aiming to consolidate their market position through mergers.


3. Nonbank Financial Institutions: Focused Oversight

The Harris administration could focus on data transparency and risk management for nonbanks, such as asset management firms and fintech companies. Nonbank lenders, which have grown rapidly, may face increased data collection and potential reporting requirements, bringing them closer in regulatory alignment with traditional banks.



Deregulation Under Trump: Boosting Growth and Flexibility

A Trump administration would likely prioritize deregulation to encourage growth in consumer finance, fintech, and digital assets, allowing more flexibility and market-driven growth across these areas.


1. Consumer Finance: Expanding Credit Access

Trump’s administration would likely adopt a more hands-off approach with the CFPB, allowing market-driven fees for credit products and reduced oversight on BNPL and similar services. This could make credit products more accessible and encourage innovation, but it may come with risks, including higher fees and limited consumer protection.


2. Mergers and Acquisitions: Smoothing Pathways for Expansion

Deregulation under Trump could accelerate M&A activity, particularly for mid-sized banks aiming to consolidate and expand. This environment would reduce barriers, potentially allowing more regional banks to enter larger markets and increase their scale. While this approach could enhance growth, it might also lead to decreased competition and increased concentration.


3. Nonbank Financial Institutions: Innovation Encouraged, Oversight Reduced

Trump would likely maintain minimal regulation on nonbank institutions, allowing fintech firms and digital asset companies to grow rapidly. This could enable more innovation in digital payments and decentralized finance (DeFi) but may introduce systemic risk if unchecked.


Insurance Industry: Balancing Climate Risk and Investment Flexibility

The election outcome may directly influence the insurance industry, particularly regarding climate risk and investment flexibility. Under Harris, insurers may face mandates to disclose and manage climate-related risks, driving them toward ESG-aligned investments. This regulatory push would enhance sustainability but could reduce flexibility for high-yield investments. Conversely, Trump may deprioritize climate regulations, offering insurers more freedom in investment allocations, with a focus on immediate returns but potentially increased long-term environmental exposure.


Fintech and Digital Assets: Regulation vs. Innovation

The fintech and digital asset spaces, which encompass technologies like blockchain, cryptocurrencies, and mobile banking, stand at a regulatory crossroads.


Harris’s Potential Regulatory Approach

A Harris administration might increase oversight, imposing banking-like standards on fintech firms, especially those dealing with consumer credit. This could protect consumers but may slow growth in digital assets. Cryptocurrencies, particularly those used in consumer applications, could face new tax and reporting requirements, limiting some innovations in DeFi but enhancing stability.


Trump’s Market-Driven Focus

Trump would likely encourage fintech development and allow cryptocurrencies to operate with minimal interference, fostering an innovation-friendly environment. However, without clear oversight, consumer risk could rise, and financial volatility could increase.


Capital Markets and Trading: Transparency vs. Freedom

The election could impact capital markets, especially around high-frequency trading (HFT) and disclosure standards. Harris’s administration may push for increased transparency and limits on HFT to prevent market manipulation, protecting smaller investors. Trump, by contrast, may reduce restrictions on trading practices, aiming to increase liquidity and market fluidity, which may benefit institutional investors but add volatility.


Investment and Wealth Management: Fiduciary Standards and Tax Adjustments

Election outcomes could also bring changes in investment and wealth management regulations.

  • Under Harris: Likely stricter fiduciary standards for advisors, with added requirements for ESG disclosures, giving clients more transparency but potentially increasing compliance costs.

  • Under Trump: A Trump administration would likely lower the compliance burden, potentially revisiting capital gains taxes or estate planning provisions to favor wealth accumulation. This approach may benefit advisors and high-net-worth clients but with fewer consumer protections.


Economic Drivers Beyond Policy Shifts

While regulatory changes are significant, the economic climate—specifically interest rates, inflation, and consumer demand—will play the dominant role in the financial sector’s performance. Under Harris, inflation control could involve protecting consumers from rate-driven loan costs, while Trump’s policies may lean toward reducing federal intervention. Both approaches will need to adapt to economic realities that could impact credit demand, profitability, and consumer spending regardless of regulatory changes.



Regardless of the election outcome, the financial sector is positioned to evolve and adapt. A Harris administration would aim to create a safer, more transparent environment for consumers and financial institutions, providing confidence through regulation, increased oversight, and sustainable practices. For consumers, this means enhanced protections, and for investors, it means clarity in ESG initiatives and consumer finance.



On the other hand, a Trump administration would prioritize business growth, innovation, and operational freedom, aiming to create an environment where financial institutions, fintech companies, and wealth managers can flourish with fewer regulatory constraints. This would potentially drive more rapid economic growth, open opportunities for innovation in digital assets and fintech, and allow for greater freedom in wealth management practices.


Both paths bring unique strengths, offering either security and consumer confidence or rapid growth and innovation. Whichever approach prevails, the financial sector will be well-equipped to respond to both regulatory and economic challenges, setting a hopeful stage for an industry that can serve both investors and consumers in a changing world.


Voting is more than a civic duty—it's a direct way to influence economic and regulatory policy. So go vote! Make sure to check your state’s voting website for local election details, and explore options for absentee or early voting if needed.


For more information on voting, visit:

  • USA.gov for general voting information.

  • Vote.org for voter registration, mail-in ballots, and election dates.


Make a difference. Cast your vote!

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